Location, Location, Location.
Working hand in hand with Unilever’s media buying team, we’ve taken into consideration all sizes available in more than 10 different platforms, to ensure the campaign’s maximum visibility.
Hand-coded HTML5 and Rich Media Ads, Design and Motion graphics, and versioning and localization were done in a record-breaking time to market.
Project Overview
Skip is a leading brand of laundry detergent manufactured and marketed by Unilever. Established over 100 years ago, it’s one of the world’s largest consumer goods companies. Known for their great brands, their products are available in over 190 countries, and are used by 2.5 billion people every day.
The Challenge
Unilever approached us with a complicated task. Over 50 banners, including HTML5 and Rich Media Ads, were to be made in under 2 days. Multiple locations and platform specifications had been taken into account to complete this challenge.
Working hand in hand with Unilever’s media buying team, we’ve taken into consideration all sizes available in more than 10 different platforms, to ensure the campaign’s maximum visibility.
We developed Skip’s TV ad with not only Standard HTML5 Banners, but also enhanced using rich media experiences, such as video and interactive banners.