Car Configurator

We built an interactive car configurator for Renault. The user is able to choose from a variety of versions, change colors, add accessories, and watch a realtime 3D-preview, all in a seamless user experience.

Project Overview

Groupe Renault is a French multinational automobile manufacturer established in 1899. By 2017, the Renault–Nissan–Mitsubishi Alliance had become the world’s biggest seller of light vehicles.
With the ‘Renaulution’ strategic plan, unveiled in January 2021, Renault has embarked on an ambitious, value-generating transformation. Its ambition is to embody modernity and innovation in technology, energy and mobility services in the automotive industry and beyond.

The Challenge

Renault approached us with the task of developing a car configurator for their websites.
The challenge was to build a solution that can give users a pleasant experience, taking in consideration the main devices and internet speed we identified in our research.

Over 1,000,000 Possibilities

With our new configurator, we gave users the potential to build the car of their dreams. Our design team created over 100,000 different renderings, for endless possibilities. We optimized load speed, keeping in mind that internet and connectivity services are usually on the low side for the region.

Speed is the name of the game

After running tests through Google Lighthouse, we saw stunning results. When stacked up against competitive benchmarks, our solutions was ranked best by more than 20 points.

Let’s make it happen
Get in touch